Reducing Noise, Boosting Elegance
Redesigning Shoes of Prey’s 2018 Spring Collection
Let the shoe shine.
When it comes to high-culture fashion, the product itself has plenty to say. That's why their physical showrooms have just a handful of products and an abundance of whitespace. When I was asked to create a distilled way to show off the 2018 collection, I sought to keep intact the dialectic of rational forms and splashes of surprise that make up much of the high-fashion world.
In this case, I wanted to let the shoes themselves provide the punch, which necessitated a few things: a rigorous sense of balance, a nearly-invisible way to filter the collection, and details that are intuitively surfaced but also get out of the way.
UX (experience) design & consultation
UI design
Here When You Need It, Gone When You Don’t
Keeping information easily surfaced but out of the way
With a solid, clean design in place, interactions & filtering needed to follow suit. Subtle hover states and filter treatments keep the aesthetic in place without sacrificing usability nor utility.
Like Shoes, Footers Say A Lot
Increased scannability, legibility, and clarity for footer & sitemap
