A Widget for Selling Widgets
A multi-dimensional challenge
How Do You Sell to Sellers?
Founded by audio engineering wizard Alex Oana, Audio Test Kitchen is all about comparing mics – without the hassle of needing to set up a copacetic and hermetically sealed studio (and painstakingly plug in and un plug each mic, only to hope you’re positioning things right).
Audio Test Kitchen came to me in 2020 with a vexxing question: How can this product sell? My task was to take their proven wizardry and figure out a way this could be utilized better in the market.
