All for one two

Not all businesses are limited to one-sided users. Or even two, for that matter. Allergan Aesthetics and their Alle rewards program comprise just the type of example to illustrate how user experience isn’t a one-sided game. Providers and patients both require robust, interdependent interfaces for things to work. The design solutions, therefore, need to be dynamic, comprehensive, and interactive.

Building on a 4M+ user base, Allergan needed to augment their existing Alle functionality with a highly interdependent, multi-user extension of their functionality & products. I led & executed user research and drove the design of contemporary, elegant interfaces that do exactly what they need them to do – without distilling the potency and efficacy of the experiential layers that provide the skeleton.

It’s still under wraps.

But what were the key challenges?

While the project is still too fresh to discuss in all its glory and beauty, I can talk about some of the key challenges (or you can always contact me and we can chat).

Anytime you’re designing a product that is 100% dependent upon two discrete (and very different) user roles interacting independently of third-party intervention, the back-and-forth needs to be orchestrated carefully and symbiotically. My work involved managing key steps and points of dependency between the two sides to ensure interaction patterns were clear, elegant, and perhaps most importantly, perfectly functional.

The other key challenge was to do this in a way that respected much of the underpinning skeleton of both patient and provider experiences. Like many apps, keeping a realm of familiarity intact helps ameliorate growing pains of new features, products, and the like.

A third key challenge to contend with was the changing requirements of third-party partners that allowed the feature to work. Staying nimble whilst balancing the dialectic of strategy and execution was the name of the game here.

Want to learn more?

Let’s talk.