Primitive Spark calls themselves an uncommon breed of digital product design. As their work will show, they take that claim seriously. 

My work with Primitive Spark is both complex and cerebral, ranging from in-depth qualitative research to information architecture to final pixel visual design, UI, and graphic design. And the projects themselves are deeply complex in just about every way. Their claim that we "joyfully tackle complex projects that send most designers screaming from the room" makes me proud to be one of their go-to designers for projects ranging from complex web apps, to marketing microsites, to power-user enterprise software.